Crissy Ross – Live Your Passion

To Brand or Not To Brand… What is Attraction Marketing, Anyway?

There is a huge movement in the online industry to ‘brand’ yourself through the concept of “attraction marketing.” In order to build your home business using the internet, everyone is telling you that you must 'brand' yourself... promote You, Inc., typically at the cost of focusing on your business first... People get completely caught up in the idea of ‘building their brand,’ and they lose sight of building their business because they are so confused about what it means to build a brand… I mean, really, what DOES it mean?

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